In Suhara, Yuasa Town, Arida District, Wakayama Prefecture — about 10 minutes by car from the Yuasa IC on the Yuasa-Gobo Toll Road, in a terraced-orchard zone — stands a farm-direct cafe opened in November 2022 by mikan grower Nushii Farm: M.CITRUS Fruit Parlor.
The shop is an Arida-mikan-region fruit parlor that serves soft-serve ice cream, jellies, juices, and drinks made from the citrus grown by Nushii Farm.
This is your complete guide to the shop, its signature menu, access, and visitor voices.
1. M.CITRUS Fruit Parlor: At a Glance
| Item | Detail |
|---|---|
| Name | M.CITRUS Fruit Parlor |
| Address | 496-4 Suhara, Yuasa-cho, Arida-gun, Wakayama 643-0005 |
| Phone | +81-90-1582-5022 |
| Hours | 11:00–17:00 (Wednesdays only 11:00–16:00) |
| Closed | Thursdays |
| Parking | Available (5 spaces) |
| Seats | 7 seats (2 outdoor benches; eat-in and takeout both available) |
| Payment | Cash only (no credit cards) |
| Official website | mcitrusparlor.com |
| Google Maps | Open in Maps |
| Official X | None |
| Official Instagram | @nushiifarm.m.citrus |
| Official Facebook | None |
| Founded (cafe) | November 13, 2022 (Grand Opening) |
2. The Signature Menu: Citrus Jelly Soft Serve
M.CITRUS’s signature is the “Citrus Jelly Soft Serve.” Citrus from the in-house orchard is pressed into juice, set into jelly, and layered atop soft-serve ice cream.
Prices vary by combination — cup or cone, milk / citrus / mixed. The citrus variety changes with the seasons; throughout the year, mikan, ponkan, hassaku, lemon, setoka, reikou, tamami, and kiyomi are among the cultivars grown (per the official site).
Regular Menu (verified on the official site, May 2025)
| Item | Price |
|---|---|
| Citrus Jelly Soft Serve | from 600 yen |
| Soft Serve | from 400 yen |
| Drinks | from 350 yen |
| Bread | from 350 yen |
Seasonal limited citrus varieties and new menu items are announced via the official Instagram (@nushiifarm.m.citrus) (no official X or Facebook).
Note: Prices verified on the official site in May 2025. Confirm the latest information via the official Instagram or in person.
3. Nushii Farm and the M.CITRUS Background
Nushii Farm is a grower that has cultivated mikan for generations in the Suhara district of Yuasa Town. Its flagship product, the “Matsubei Mikan,” is certified under Wakayama Prefecture’s premium-product certification system, “Premier Wakayama” (per the official site).
The varieties cultivated span several types across the year — mikan, ponkan, hassaku, lemon, setoka, reikou, tamami, kiyomi, and unshu — each harvested in its respective season.
On November 13, 2022, Nushii Farm opened its own cafe, “M.CITRUS Fruit Parlor,” at 496-4 Suhara, Yuasa Town. With a green-and-brown shop design, takeout-friendly operation, and original drinks made from in-house lemons, plums, and sudachi, the menu reflects the singular composition of a farm-direct operation.
The site is on the sloped terrain along Yuasa Bay facing the Kii Channel, where Suhara — under the warm Kuroshio climate, sea breezes, and terraced-orchard topography — has long been a citrus-growing district.
4. Visitor Voices
Voice 1: Yuasa Town Cool Sweets Roundup (@yuasa_kankokyokai)
A post (July 2025) noting “I want to eat them in the hot summer — let me introduce Yuasa Town’s cool sweets.” The Yuasa Town Tourism Association’s official account rounds up nine sweets shops in Yuasa Town, urging readers to “please get through this hot summer by enjoying these cool sweets,” with M.CITRUS introduced under the address “496-4 Suhara, Yuasa Town.”
Voice 2: Nikken Farm Collaboration Post (@nikkenmeron)
A post (June 2025) noting “let me introduce our shop’s signature melon soft serve, which is supremely delicious.” The poster describes the item as “a product that lavishly uses our specialty soft serve and our shop’s prized muskmelon,” offering a glimpse of the network among local citrus and fruit farms in the region.
Voice 3: Yuasa Town — Birthplace of Soy Sauce Guide (@furusato_yuasa)
A post (March 2026) noting “the jelly, in which the rich flavor of Arida mikan is concentrated, pairs beautifully with the soft serve.” The Yuasa Town hometown-tax (furusato nozei) account introduces four notable shops in “Yuasa Town, Wakayama Prefecture, known as the birthplace of soy sauce,” with M.CITRUS featured for its “mikan jelly soft serve” and praised as “an exquisite dessert sure to turn anyone into a repeat visitor after just one bite.”
Voice 4: Blood Orange Soft Serve (@tomochooooco)
A post (April 2026) noting “I heard the blood orange flavor is only available through today, so let’s go!” The visitor adds, “the aftertaste is clean — exactly the flavor I imagined, and seriously delicious,” in a recent visit log highlighting the seasonal-limited blood orange soft serve.
Voice 5: Limited Tiramisu and Jelly Soft Serve (@wakatabi.sanpo)
A post (April 2026) noting “I scored the limited tiramisu at M.CITRUS FRUIT PARLOR.” The visitor adds, “with a strawberry shake, it made the perfect drive companion,” and “the jelly soft serve was reliably delicious as ever,” pairing the limited tiramisu with the signature jelly soft serve.
5. Getting There
By Public Transportation
- About 7 minutes by car (taxi) from Yuasa Station on the JR Kisei Line
- Also close to Kii-Miyahara Station on the JR Kisei Line
- From Osaka Station, the JR Limited Express Kuroshio reaches Yuasa Station in approximately 1 hour 15 minutes
Note: Public buses from Yuasa Station to M.CITRUS are infrequent. A rental car or taxi is the practical option.
By Car
- About 10 minutes by car from the Yuasa IC on the Hanwa Expressway / Yuasa-Gobo Toll Road
- About 1 hour 20 minutes from central Osaka
Parking
A dedicated parking lot is available in front of the shop (5 spaces). Roads in the Suhara terraced-orchard zone of Yuasa Town can be narrow in places, so drive carefully and follow your navigation system.
Map
6. Eight Sights Worth a Side Trip Nearby
Pair your visit to M.CITRUS with a stop at one of these tourist destinations in the Yuasa, Aridagawa, Hirogawa, Yura, and Kainan areas. Below are eight picks listed roughly in order of proximity.
- Semuiji Temple (Yuasa Town, about 2 minutes by car) — An ancient temple founded in 1231 (Kangi 3) by Yuasa Kagemoto (grandson of Yuasa Munesige), with the priest Myōe-shōnin invited as its founding abbot. Designated a Wakayama Prefecture Cultural Property and known as a celebrated cherry-blossom site, the precincts command sweeping views of Yuasa Bay. (Yuasa Town Tourism Association / Google Maps)
- Kadochō Soy Sauce Brewery (Yuasa Town, about 4 minutes by car) — Founded in 1841 (Tenpō 12), the only brewery in Yuasa Town that continues to produce soy sauce in its historic structures today. Eleven of its structures — the main hall, brewing storehouse, soy sauce storehouse, kōji-muro (koji room), grain storehouse, and others — were collectively designated as “Kadochō (Kanō Family Residence)” Important Cultural Properties of Japan in 2022, and as a constituent property of the Japan Heritage “First Drop.” (Official Site / Yuasa Town Tourism Association / Google Maps)
- Yuasa Important Preservation District for Groups of Traditional Buildings (Yuasa Town, about 4 minutes by car) — A nationally selected Important Preservation District for Groups of Traditional Buildings (2006) and a constituent property of the Japan Heritage “First Drop.” A concentration of brewery storehouses and townhouses from the Edo and Meiji periods. (Official Site / Wakayama Prefecture Official Tourism Site / Yuasa Town Tourism Association / Google Maps)
- Inamura-no-Hi-no-Yakata (Tsunami Education Center) (Hirogawa Town, about 6 minutes by car) — A disaster-education facility commemorating Hamaguchi Goryō, who set fire to his rice-straw stacks during the 1854 Ansei-Nankai Earthquake to guide villagers to safety from the tsunami. The historical event behind the UN-designated World Tsunami Awareness Day (November 5), the site received the “NIPPON Disaster-Prevention Heritage” excellence award in 2024. (Official Site / Wakayama Prefecture Official Tourism Site / Japan Heritage: Hyakusei no Ando / Google Maps)
- Yuasa Shōyu Marushin Honke (Yuasa Town, about 6 minutes by car) — A soy sauce brewery founded in 1881 (Meiji 14), with bottlings that have taken first prize in international competitions. A constituent property of the Japan Heritage “First Drop.” (Official Site / Yuasa Town Tourism Association / Google Maps)
- Zenpuku-in Shaka-dō (Shimotsu-cho, Kainan City, about 20 minutes by car) — A National Treasure structure (a representative example of Kamakura-period Zen-style architecture, built in 1327), with founding traditions tied to the Zen master Eisai. (Kainan City Shimotsu-cho Tourism Association / Google Maps)
- Kōkokuji Temple (Yura Town, about 18 minutes by car) — Founded in 1227 by Katsurayama Kagetomo (Gansei, a vassal of Minamoto no Sanetomo) as a Shingon-sect temple called “Saihōji.” In 1258, the priest Hōtō Kokushi (Kakushin) was invited as the head priest, and the temple was converted into a Rinzai Zen temple; in 1340, Emperor Go-Murakami granted the temple name “Kōkokuji.” Also known as the Japanese birthplace of kinzanji-miso, soy sauce, and the shakuhachi (bamboo flute, via the komusō monks). (Wakayama Prefecture Official Tourism Site / Yura Town Tourism Association / Google Maps)
- Washigamine Cosmos Park (Aridagawa Town, about 22 minutes by car) — A park spread across a 586-meter summit where cosmos flowers blanket the slopes in autumn. The site offers a panorama stretching to Awaji Island, Shikoku, and the Kii Channel. (Wakayama Prefecture Official Tourism Site / Google Maps)
7. Other Cafes and Sweets in Arida and Yuasa Worth Exploring
M.CITRUS is a farm-direct citrus parlor, but the Arida and Yuasa areas are home to other cafes and sweets shops with distinctly Wakayama character. Combining stops makes for a memorable itinerary.
- Cafe Mikan-no-Ki Arida Honten (Aridagawa Town) — A tourist cafe adjacent to an Arida-mikan orchard, offering a wide variety of citrus sweets
- Cafe de Manma (Minabe Town direction) — A cafe centered on Kishu plum sweets and plum-based dishes, where you can experience Nanko-ume — a Wakayama specialty that ranks alongside Arida mikan
- Gyokurin-en Green Soft Honten (Wakayama City) — A long-established tea shop founded in 1879 and the originator of “Green Soft” (matcha soft serve), the soul food of Wakayama Prefecture residents
- Yuasa Shōyu Marushin Honke / Kadochō (Yuasa Town) — Long-established soy sauce breweries where you can tour and taste the brewing process and enjoy sweets and gelato made with Yuasa soy sauce
8. Arida Mikan and Premier Wakayama Certification
Arida mikan is the brand name of unshu mikan grown in Arida City, Yuasa Town, Aridagawa Town, and Hirogawa Town in Wakayama Prefecture. On October 27, 2006, it was registered as part of the very first batch of marks under the Regional Collective Trademark System (Japan Patent Office).
At the leading edge of 450 years of history, Nushii Farm’s M.CITRUS functions as a hub that converts Arida mikan into the contemporary forms of “soft serve,” “jelly,” “juice,” and “bread” — delivering them to visitors and locals alike.
9. Pre-Visit Final Checklist
- ✅ Hours: 11:00–17:00 (Wednesdays only 11:00–16:00)
- ✅ Closed: Thursdays
- ✅ Payment: Cash only (no credit cards)
- ✅ Parking: Dedicated lot in front of the shop (5 spaces); drive with care in the terraced-orchard zone
- ✅ Seasonal limited citrus varieties: Varieties change with the season — checking the official Instagram @nushiifarm.m.citrus for the latest information is recommended
- ✅ Takeout: Available for the full menu
10. In Closing：A Farm-Direct Citrus Parlor in Yuasa
The fruit parlor M.CITRUS, opened by Nushii Farm in 2022, is a shop that delivers the 450-year cultivation history of Arida mikan and the techniques of a fifth-generation grower as a contemporary food experience — soft serve, jelly, juice, and bread.
Anchored by the signature Citrus Jelly Soft Serve from 600 yen, seasonal limited citrus varieties, the regional collective trademark “Arida mikan,” and the Premier Wakayama-certified Matsubei Mikan, the shop functions as a culinary destination for travelers visiting Yuasa and Arida.
Last updated: May 5, 2026
Author: Wakayama Foodie Editorial Team
Published by: Wakayama Foodie
